Stochastic Optimal Control Problem in Advertising Model with Delay

Abstract

This paper investigates the optimal control problem arising in advertising model with delay. The authors reformulate the problem in Hilbert space by stochastic evolution equation and consider the optimal control problem of controlled stochastic evolution system. The necessary and sufficient optimality conditions of the control are established. The proposed approach is different from most existing studies of optimal advertising policy problem with delay. These results are applied to the optimal advertising policy problem under two different structures and the optimal advertising strategies are obtained.