Stimulation of investments in energy saving projects, energy awareness and energy sustainability of organizations in the context of change management

Abstract

The article is devoted to the issues of stimulating investments in energy-saving projects, energy awareness, and energy sustainability of organizations in the context of change management. Based on the research, it was proposed to streamline the tools of this stimulation, considering modern security challenges. The purpose of the study tools is to stimulate investments in energy-saving projects, energy awareness, and energy sustainability of organizations in the context of change management. The paper examines energy consumption using a new topical approach based on behavior analysis. A key lesson from recent advances in behavioral economics is that people's responses to policy incentives and uncertainty may differ from classical rational optimizing behavior predictions. One of the defining characteristics is a specific support for stimulation as a successful mechanism of influencing behavior, which is confirmed by the practice and experience of foreign countries. It is noted that incentives must be tailored to the individual needs of consumers to be effective. This means that policies aimed at influencing the behavior of energy demand in the residential sector must be detailed, targeting different groups of people in specific ways. The indicated results of the practices of the leading countries make it possible to understand why recent important policy initiatives have not achieved their goals, and they offer lessons for more effective formation of Ukraine's policy based on incentives in the field of energy consumption. The results allow us to understand that the policy of stimulating investments in energy-saving projects, energy awareness, and energy sustainability of organizations in the context of change management should be focused on sustainable energy use to reduce carbon dioxide emissions effectively. In addition, it is theoretically proven that energy use is partially determined by human irrationality and politics and that government can influence energy use behavior. An interpretive analysis of consumer behavior in different countries shows that various incentives are needed to encourage behavior change. The positive role of government regulation and efforts to nudge consumers in the right direction regarding energy use political and social incentives can predict a shift in emphasis from energy efficiency to energy sustainability. Keywords: management, organizations, investment promotion, energy saving projects, energy awareness, energy sustainability, change management, energy-consuming capital.