Abstract

The aim of the research is to develop theoretical and methodological foundations of stimulating the production of intensive renewal goods in the Republic of Belarus in the context of increasing the competitiveness of enterprises. To achieve this goal, the concepts of “enterprise competitiveness” and “stimulating the production of intensive renewal goods” have been clarified in the paper. The material for writing the paper comprises the work of domestic and foreign scientists and economists, the data of research reports carried out by the author, as well as industrial development programs and official statements by state managers. General scientific methods (analysis, synthesis, historical and logical unity), a systematic approach have been used in the framework of the study. The paper substantiates the inadmissibility of reducing the essence of an enterprise competitiveness to its competitiveness in individual markets for goods and services. Increasing the competitiveness of an enterprise is considered as a result of its subjective activity, as a reaction to economic incentive measures at various levels (both external and internal ones). This has made it possible to determine competitiveness of the enterprise as its adaptive, innovative, personnel, organizational, managerial, technical and technological, and reproductive characteristics that ensure the acquisition and preservation of comparative advantages determined by the results of interaction with other entities on the basis of a combination of available economic resources. Economiс incentives for production of intensive renewal goods have been consi-dered at various levels. The paper presents a broad interpretation of stimulation the production of intensive renewal goods as crea-ting economic, institutional and organizational-legal conditions that contribute to increasing the competitiveness of the domestic light industry and the fashion industry. As a result of the study, measures that stimulate the development of production of intensive renewal goods have been proposed, their role in increasing the competitiveness of enterprises has been substantiated.

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