Still facing the ‘paper ceiling’? Exploring gender differences in political news coverage of the last decade

Abstract

In the present study, we investigate gender bias against politicians in a large set of news articles ( n = 1,139,571) published in major media outlets in the United States between 2010 and 2020 by tracing changes in reporting about 1,095 US politicians. Using topic modeling with latent Dirichlet allocation (LDA), we identify main policy-related topics in media reports. We find gender differences in the coverage of certain policy issues, with major imbalances explained by societal factors. Specifically, we show that women in high-level political positions receive less media coverage than their male counterparts and women in less powerful positions on economic and national security issues. However, women and men in less influential positions do not differ in the amount and type of reporting they garner. Since women are still underrepresented in leadership positions, the US media may inadvertently reflect and reinforce existing gender biases in society by devoting more attention to high-profile politicians, who are overwhelmingly male. Although our longitudinal analysis shows positive changes, the gender gap in reporting continues to exist.