Abstract
We present a consumer-focused perspective on creating communications regarding potentially contaminated foods. It is illustrated with decisions that might have faced US consumers during the 2009 recalls of peanut and pistachio products. The example shows how knowledge about test results and regulatory processes might be made more useful to consumers.
Highlights
We present a consumer-focused perspective on creating communications regarding potentially contaminated foods
If she tosses the jar, she will face the risk of driving to the store to get it. She puts that at 1 chance in 100,000 of an accident, and 1 chance in 50 of that crash being fatal [6]. If she eats from the jar and it contains any Salmonella bacteria, she will probably consume some of the bacteria, given how peanut butter is made
January 12, 2009 A month later, she buys a new jar. The day, her morning web check finds that Food and Drug Administration (FDA), the Centers for Disease Control and Prevention, US Department of Agriculture (USDA), and others are investigating a multistate outbreak of Salmonella enterica serovar Typhimurium infection, and peanut butter is the likely source
Summary
We present a consumer-focused perspective on creating communications regarding potentially contaminated foods. December 12, 2008 A prudent, informed consumer is about to open a jar of peanut butter. Though, she always considers the risk for Salmonella infection, before opening a new jar, decides whether to eat it, toss it, or wait a month to see if any problems turn up.
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