Abstract
Gig economy is very attractive due to its alluring factors of flexibility, control work–life balance and entrepreneurial activities, but is it enough to bring them back to the same platform companies. Stickiness and gig economy are opposites as stickiness defies the core principle of gig economy, which is temporariness. But stickiness needs focus as more gig workers are dependent on it as a steady source of primary income. Companies also look at them for getting highly skilled workers at lower costs. This article delves into the factors which bring repeat business from the same gig worker to the platform company.
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