Abstract
Since their creation in 2005, My Family stickers have become a familiar sight on car windscreens. Existing scholarship has offered several explanations of this phenomenon, key amongst them being that the stickers reflect a conservative nostalgia for the nuclear family. These explanations have value, however, they move very quickly from description to explanation, sometimes leaving the grounds for their argument obscure. After summarizing existing work, some new My Family data collected in New Zealand are described. Using as many visual examples as possible, the full variety in the data is glimpsed, before some speculative explanation is offered. It is suggested that My Family stickers pinpoint a common structure shared with humour: the recognition of incongruity. Not discounting the role of conservative nostalgia for the nuclear family, it is possible that the use of My Family stickers is also strongly playful.
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