Abstract
Abstract Stereotypes are descriptive “pictures in our heads” (Lippman, 1922) about members of other social groups, such as people of a different ethnic or national origin. Individuals can draw on stereotypes in a controlled, conscious manner (explicit stereotypes), but they are not always aware of their automatic activation (implicit stereotypes) and subsequent influence on perception. This automatic activation is also critical for the cognitive efficiency function and the prejudice justification function of stereotypes. In the international business domain, stereotypes about members of other cultures are relevant, but research on such stereotypes is comparatively sparse.
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