Abstract
The article presents the definition of gender stereotype and discusses the mechanisms of its impact. The focus has been on gender, due to the need to promote equal opportunities for women and men and to empower women in the labor market. As part of the study, the author identifies selected stereotypes, both positive and negative, functioning in diversity management, focusing on gender, and then interprets them. The basis for the deliberations is a review of scientific literature, with particular emphasis on the results of several international empirical studies. Based on the interpretation of stereotypical views, guidelines for managers managing diversity were formulated.
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