Abstract
A questionnaire study of 218 University of Washington students showed that stereotyped phrases of "catchwords" have great influence upon the acceptance or rejection of ideas. Extremist phrases, either reactionary or radical, were less effective than the milder conservative and liberal phrases. References to the Constitution, the flag, and the open shop were popular, while fascist and old-style communist phrases were usually rejected. The middle class, as represented by these college students, is apparently quite susceptible to stereotyped phrases in the controversial fields of politics and labor.
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