Abstract
Purpose – The purpose of this paper is to discuss how to foster organizational–citizenship behavior (OCB), which offers benefits including improved competitive advantage and employee welfare. Design/methodology/approach – This paper defines OCB, discusses its benefits and limitations and offers advice on interventions. Findings – It is argued that enhanced OCB can significantly improve organizational performance and employee well-being. Practical implications – A framework that could help companies to implement OCB, while recognizing that the circumstances of every business are different has been set out. Social implications – This paper reveals why OCB is less common among the millennial generation. Originality/value – OCB as a tool to boost employee motivation and to breach the gap created by the disappearing traditional employer–employee psychological contract has been presented.
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