Abstract

Until now, organizational scholarship has mainly focused on the processes of organizational identity change, while identity endurance still remains under-explored. This paper seeks to address this gap by unravelling the organizational identity meaning struggles that go on between organizational members on a daily basis. Drawing on Foucault’s concepts of discursive practices and subjectivity, it illustrates how particular understandings of identity become naturalized as the organization’s hegemonic self. We have conducted an ethnographic study of the Cinematheque quebecoise, an organization recognized for its enduring identity. The analysis reveals that members attempt to preserve their organization’s identity by engaging in discursive practices that have power effects on their peers’ subjectivity. Through self-victimization, recontextualization, and disciplinarization, members legitimize their behaviours in a way that is consistent with the current interpretation of the organizational identity. Such discursive practices can exert control over meaning construction, and over time, are likely to contribute to the endurance of organizational identity.

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