Staying Local, Going Global

Abstract

Streaming technology has facilitated the global distribution of foreign language shows such as Netflix’s Dark. The worldwide popularity of Dark, the streaming giant’s first original series made in Germany, raises questions about Netflix’s business strategy of producing “local stories with global appeal” as well as the international allure of German culture today. This article examines how Dark’s pop-cultural engagement with nuclear power connects to Germany’s post-war policies on atomic energy and the circulation of the country’s sustainability politics on the international stage. The show’s particular blend of local and global aesthetics of nuclear power, sustainability, and climate change demonstrates how German culture is now viewed as a fitting medium to reveal, correspond to, and have an impact on today’s zeitgeist globally. It also signals a shift in the dynamic between local and global media forms, and thus German film.