“Stay with me. Talk to me”:
 reader interaction strategies in modern
 poetry

Abstract

The article is devoted to the consideration of a poetic text as a communicative
 phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal,
 which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on
 the understanding of the speech strategy as a cognitive communication plan, a
 program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers
 own classification of strategies and tactics that are most often used in modern
 poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive
 strategies of actualizing, dramatizing and dialogizing the text and programming
 interpretations by tactics for highlighting objects and situations using sound
 “gestures”, pointing to the referent, framing, directly introducing the reader into
 the communicative context, attracting the recipient’s attention through appeals
 and pragmatic instructions, interrogation, and some others. Particular attention is
 paid to the multimodality of interactions and its specific manifestations in poetic
 discourse. The study is based on the material of Russian poetry of the 1980-
 2000s using the methods of intent and discourse analysis.