Abstract
The main purpose of this study is to examine Malaysian Youth online shopping perception towards their intention to purchase during this trying time of Covid-19 pandemic in Malaysia. We assess four independent variables which are perception of web design, perception of reliability, perception of privacy and perception of customer service and four hypotheses were postulated in this study. To analyze the findings, the researcher applies Partial Least Square (PLS) approach and cross-sectional study were conducted to 198 respondents using judgmental purposive sampling among Malaysian youth. Results showed that all the variables have positive relationship with the Malaysia youths’ purchase intention.
Highlights
World Health Organization’s Director General, Dr Tedros Adhanom Ghebreyesus announced on 10th April 2020 that COVID-19 outbreak has affected 213 countries with 1,524,162 confirmed positive cases and 92,941 deaths
The discriminant validity of the measure was examined by Fornell-Larker (1981) criterion which looks into the square root of the AVE that exceeds the correlation between all other measures and heteroit-monotrait of correlations (HTMT) which if the value of HTMT is more than 0.90, there is a problem on the discriminant validity
The analysis had shown that perception of customer service, perception of privacy, perception of reliability and perception of web design have a significant relationship with Malaysian Youth intention to shop online during MC0 1.0
Summary
World Health Organization’s Director General, Dr Tedros Adhanom Ghebreyesus announced on 10th April 2020 that COVID-19 outbreak has affected 213 countries with 1,524,162 confirmed positive cases and 92,941 deaths. This virus started rapidly spread among residents of Wuhan City, Hubei province, China. During the MCO 1.0, all the businesses need to be closed and this has affected the sales activities so that Malaysia will remain at home. Malaysia’s online retail has recorded an increase in April 2020 which is 28.9% (The Star, 2020). This showed that most of consumer started to move from physical store to online store. It was added that said the demand for online shopping has kept increasing and most of their consumer has started to buy groceries item like food staples and personal care and household product through online
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