Stavovi potrošača prema korišćenju peleta u funkciji energetske efikasnosti

Abstract

Modern living conditions are characterized with concern for environmental protection and sustainable development, which implies an increase in environmental awareness of consumers and a continuous change in consumer attitudes with a goal to adopt behavior towards sustainable energy use. Consumer attitudes represent one of the key psychological variables that has a significant impact on energy-saving behavior. The purpose of the paper is to analyze consumer attitudes in the context of energy-saving behaviors and the increased use of renewable energy. The main objective of the paper is to identify, on the basis of the results of empirical research, consumer attitudes in the Republic of Serbia towards the use of pellets and compare consumer attitudes of different sociodemographic segments. Measurement of consumer attitudes towards the pellet was performed on the basis of the obtained scores on a five-point Likert scale, while independent samples ttest, one-way analysis of variance and Pearson correlation were used to compare respondents of different sociodemographic profiles. The results of the study show that attitudes towards pellet heating in the Republic of Serbia are positive, with the notion that the attitudes cannot be statistically significantly explained by the sociodemographic characteristics of the respondents. A specificity and originality of the work is in the study of the influence of consumer attitudes towards the use of pellets in comparison with the sociodemographic profile of consumers.