Abstract
Introduction: The dialog of thoughts and information verbally or nonverbally between doctors and patients is patient-doctor communication. This study explores the persuasive quality of patient-doctor communication in a Nepali hospital. With the help of the data collected, the study evaluates mainly ethical appeals, logical appeals and emotional appeals.
 Objective: The objective of this research is to evaluate the persuasive elements specifically ethos, logos and pathos of patient-doctor communication in a Nepali hospital.
 Methodology: This is a hospital based descriptive study. This research has used Aristotle’s rhetoric: Ethos, logos and pathos. Because of the lack of big data in this area, secondary data is scanty, so an empirical tool (survey) is adopted for generating data. First a survey is done on 50 doctors working in the hospital, and 300 outpatients suffering from chronic diseases. The data is collected and entered on an Excel file. Later it is analyzed and interpreted thematically with the help of pie charts and tables.
 Results: Ethical appeals, logical appeals and emotional appeals are found good in patient-doctor communication in this hospital under study. 
 Conclusion: In terms of ethos, logos and pathos separately, patient-doctor communication in Nepali hospital appears to be good. However, there is a lack of combination of all these three elements in most of the respondents.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
