Status incongruity and backlash effects: Defending the gender hierarchy motivates prejudice against female leaders

Abstract

Agentic female leaders risk social and economic penalties for behaving counter-stereotypically (i.e., backlash; Rudman, 1998), but what motivates prejudice against female leaders? The status incongruity hypothesis (SIH) proposes that agentic women are penalized for status violations because doing so defends the gender hierarchy. Consistent with this view, Study 1 found that women are proscribed from dominant, high status displays (which are reserved for leaders and men); Studies 2–3 revealed that prejudice against agentic female leaders was mediated by a dominance penalty; and in Study 3, participants' gender system-justifying beliefs moderated backlash effects. Study 4 found that backlash was exacerbated when perceivers were primed with a system threat. Study 5 showed that only female leaders who threatened the status quo suffered sabotage. In concert, support for the SIH suggests that backlash functions to preserve male dominance by reinforcing a double standard for power and control.