Abstract
The importance of non-timber forest products increases in forestry. Forests are not generating only timber; they also produce different materials used for medical, ornamental or food purposes. To generate knowledge to be used in modeling of wild species demanded for ornamental purposes, a research project was formulated. The principle aim of the study is to share the findings of market research component of the project. The secondary purpose is to explain the place of market research to design a management model for the species in forests. Demand structure and market relations of the 655 florists in Istanbul province, which is the biggest city and main market of Turkey, were investigated. The demand levels for some wild species and the characteristics demanded by the industrial buyers were determined using questionnaire forms. According to estimations, demand level of Strawberry tree (Arbutus unedo) was approximately 175 000 bales per year. The consumption level of boxwood (Buxus sempenvirens) has been estimated as 166 000 bales per year in Istanbul. Florists procurement cost for all wild species was found to be within the range of 3 540 085 and 20 903 231 TL per year by using different calculation approaches. Key words: Non-wood forest product, sustainability, ornamental species, supply and demand, Istanbul, florist, wild plant species, market analysis.
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