Abstract
In the Internet of Things era, or in the digitalization and mediatization of everything paradigm, where context awareness computing is on the rise, people are also facing a new challenge, that of being aware of the digital contexts, in all situations when surfing the internet’s ocean of row information. The emerging social media context awareness competency refers to a new emerging skill regarding the trust load people give to a specific social media context they encounter. Since it is an emergent competence, it cannot be understood as standalone. If the digital context would not be available, we would not develop such a competence. Being a competence, it must be defined by three core elements: Knowledge, skills, and attitudes. Consequently, we have operationalized the competence of social media context awareness in terms of social media literacy, social media communication process understanding, social media content impact awareness, and social media confidence. An online questionnaire was created under the Erasmus+ project Hate’s Journey, addressing a convenience sample of 206 online youth respondents from Turkey, Spain, Latvia, and Romania. Our team has computed a reliability analysis on the social media context awareness scale designed with four items referring to social media literacy (m = 3.79, SD = 1), social media communication process understanding (m = 3.77, SD = 0.9), social media content impact awareness (m = 3.88, SD = 1), and social media confidence (m = 3.45, SD = 1). Cronbach’s alpha coefficient and the Exploratory Factor Analysis demonstrated the acceptable reliability of the SMCA scale, α = 0.87. Conclusions, implications, and limitations are discussed in the context of social sustainability.
Highlights
The context awareness concept has been firstly developed by Schilit and Theimer in 1994 [1] and a few years later, Ryan et al [2] described and defined it
The aim of this paper is to provide realistic metrics for calculating the efficacy and legitimacy of online survey response measures, evaluating individuals’ social media context awareness
A reliability analysis was computed on the Social Media Context Awareness scale of four items referring to social media literacy “I’m able to access the information and content I want on social media” (m = 3.79, SD = 1), social media communication process understanding “I understand how people create and spread messages on social media” (m = 3.77, SD = 0.9), social media content impact awareness ”I understand the role social media websites/apps play in shaping the information and content I see” (m = 3.88, SD = 1), and social media confidence “I’m confident creating and sharing my own social media messages” (m = 3.45, SD = 1)
Summary
The context awareness concept has been firstly developed by Schilit and Theimer in 1994 [1] and a few years later, Ryan et al [2] described and defined it. In both instances, computer algorithms and systems were the object of their research. As described by Abowd et al in 1999 [3], the term context can be defined as any information that can be used to characterize the situation of an entity In this light, an entity can be an individual, a location, or an object that is suited to be important to the interaction between a user and an application [3]. The term context awareness has been described by Dey et al in 2001 [4] as a device utilizing context to offer appropriate knowledge and/or resources to the consumer, where importance of the process depends on the role of the consumer [3]
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