Abstract
Online forums (synchronous and asynchronous) offer exciting data opportunities to analyze how people influence one another through their interactions. However, researchers must address several analytic difficulties involving the data (missing values, nested structure [messages within individuals within topics], non-sequential messages), outcome variables (discrete outcomes, rare instances, multiple outcome variables, similarities among nearby messages), and explanatory variables (sequences of explanatory variables, indirect mediation effects, false positives, and robustness of results). We explicate a method that addresses these difficulties (Statistical Discourse Analysis or SDA) and illustrate it on 1,330 asynchronous messages written and self-coded by 17 students during a 13-week online educational technology course. Both individual characteristics and message attributes were linked to participants’ online messages. Men wrote more messages about their theories than women did. Moreover, some sequences of messages were more likely to precede other messages. For example, opinions were often followed by elaborations, which were often followed by theorizing.
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