Abstract
This study documents the rise and fall of boxing in Korea since its introduction in 1912. The participation of amateur athletes in boxing has decreased sharply since the 1980s. Also, the popularity of professional boxing among sports fans has diminished in recent decades. I consider boxing as a “product” that is “consumed” by individuals as participants and fans. I apply product life-cycle theory in analyzing the changing popularity of boxing. I argue that changes in the tastes of sports fans are closely linked to economic development, industrialization and standard of living. I present the rise in the popularity of soccer, baseball, and golf as illustrations of the changing tastes of consumers of sports that have accompanied economic development and social changes as well as the changing government policies on sports.
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