Abstract
Previous tourism representation research has primarily adopted an essentialist's approach in interpreting the construction of the self in contrast to the Other and treated both Other and self as holistic entities. Contrary to previous research, the current study takes a postmodern epistemology to uncover the complex and fluid nature of the construction of a Chinese identity through official tourism representations of the matriarchal Mosuo. Forty-six articles published between 1990 and 2010 in major Chinese newspapers were collected and analyzed with Critical Discourse Analysis (CDA). Three major themes (i.e., feminized Other, economic growth, and authenticity) are identified and the analysis of the themes exposes the differentiating and dynamic nature in the construction of self identity in the state representations of the Mosuo people. Such results demonstrate the necessity of taking a more critical and nuanced approach in the examination of how states use tourism representations to construct national identities.
Published Version
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