Abstract
For many years, the analysis of the factors of the internationalisation of firms has been a research topic, both in the area of international business theory – in management studies, and in firm internationalisation theory – in economics. The paper presents the diagnosis of the state of the internationalisation of firms conducting their activities in Małopolska Voivodeship, carried out on the basis of available government and self-government statistics. The author makes an assessment and partial evaluation of the situation from the angle of the adopted determinants, such as: an analysis of foreign trade turnover, an analysis of foreign direct investment and an analysis of business process outsourcing. The paper presents the profile of the economic activeness of Małopolska Region against the investment attractiveness of voivodeships in Poland, an authorial typogram of the economic potential of Małopolska Region against the background of the country, as well as the investment attractiveness of this region for investors, alongside the factors shaping it, considering seven major determinants.
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