Abstract
The paper presents the state of economic play in the post financial and economic crisis of 2009 and the economic consequences which the pandemic will leave on largest global economies. We present the state of play for these key actors in regard to developments in the fields of sustainability and digitalisation, which in our belief will be the key priority points in the years to come. We present the views from policy and business sector point of view. The notion of Economic Diplomacy, as a soft power, is introduced into this analysis from the point of view of the relevant strength of different economies in regard to the power of their most propulsive (digitalised) companies. Comparisons between the EU, USA and China are presented and policy proposals are suggested.
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