State of Digitalization in Lifestyle Apparel Industry

Abstract

Objective: The objective of this research study was to assess the extent of digitalization in the Lifestyle Apparel Industry and identify any loopholes in the ideal supply chain management. The study aimed to examine the integration of retailers with their partners, the understanding of key industry trends, and the decision-making process regarding the right retail format and digitalization level.
 
 Method: This research adopted a descriptive approach, combining quantitative and qualitative methods. A sample of 80 Lifestyle Apparel Retailers from the Mumbai region was selected using a simple random sampling procedure. Data was collected through surveys and interviews to gather insights into the utilization of technology platforms in the industry.
 
 Result: The findings of the study revealed that Universal Product Coding, Unified Payments Interface, E-Commerce platforms, ERP Solution, and Loyalty Programs are the most extensively used technology platforms in the Lifestyle Apparel Industry. These platforms have significantly transformed the supply chain process, enhanced customer experience, and improved operational efficiency.
 
 Conclusion: In conclusion, this research highlights the pivotal role of technology in shaping the Lifestyle Apparel Industry. The adoption of various technology platforms has empowered retailers to optimize their operations, enhance customer engagement, and remain competitive in the market. The study also points out the importance of integrating retailers with partners, understanding industry trends, and making informed decisions to achieve an ideal supply chain management in the digital era. These insights are valuable for industry stakeholders and policymakers to drive further advancements and growth in the Lifestyle Apparel sector.