Abstract

Cigarette affordability measures the price smokers pay for cigarettes in relation to their incomes. Affordability can be measured using the relative income price of cigarettes (RIP), or the price smokers pay to purchase 100 packs of 20 cigarettes divided by their per capita household income. Using longitudinal data from 7046 smokers participating in the International Tobacco Control (ITC) US Survey, the purpose of this study was to test whether affordability significantly changed following the US federal tax increase implemented on 1 April 2009. This study also estimated temporal trends in affordability from 2003–2015 at state and national levels using small area estimation methods and segmented linear mixed effects regression models. RIP increased slightly during 2003–2008. This was followed by a 30% increase during 2008–2010, indicating cigarettes were less affordable after the federal tax increase. RIP continued to increase during 2010–2013 but decreased during 2013–2015, suggesting cigarettes have recently become more affordable for US smokers. State-level trends in RIP were consistent with overall national trends. Controlling for other factors, a $1 increase in the state excise tax was significantly associated with a 9% increase in RIP, indicating state taxes reduced affordability. Tax-induced price increases must keep pace with underlying economic conditions to ensure cigarettes do not become more affordable over time.

Highlights

  • The price of tobacco products influences consumer behavior

  • Given the unique longitudinal data available, this study examined whether prevailing economic conditions influenced cigarette affordability during the US recession of 2008–2009 and in subsequent years

  • The current study illustrates that both federal- and state-level cigarette tax increases decrease cigarette affordability, or the price smokers pay for cigarettes in relation to their incomes

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Summary

Introduction

The price of tobacco products influences consumer behavior. In high income countries, a 10%increase in the price of tobacco reduces consumption by 4%, usually by encouraging smokers to quit, reducing consumption among continuing smokers, and preventing youth from starting to smoke [1,2,3].Int. Public Health 2019, 16, 2439; doi:10.3390/ijerph16132439 www.mdpi.com/journal/ijerph

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