Abstract

Introduction. The current state of development of walnut production in Ukraine is unsatisfactory. This product is very promising for growing in all regions of Ukraine. In the context of land reform, the urgent issue is to find ways to use land resources more efficiently, and growing walnuts is one way to maximize the profits of farmers. Methods. The following methods were used in the article during the work as: analysis and synthesis - in determining the system-forming factors of the development of walnut production; comparison - to determine the benefits of the proposed method of growing and selling walnuts; formalization - in the development of a systematic approach to the production and sale of nuts by farms. Results. The volumes of production, yield and sales of walnuts in Ukraine are studied. Possible directions of use of products from nut kernel and production waste are determined. The need for the development of farms for the production and processing of walnuts is argued. A business plan for the restructuring of farms with a focus on deep processing of walnuts is proposed. Discussion. Walnut production in Ukraine is currently concentrated in private farms, the relevant products cannot be standardized. Most of these products are sold as kernels and are exported. This type of activity is one of the most promising, especially in farms, with proper government support. The development of production with a focus on deep processing will make it possible to maximize the profits of agricultural producers and provide raw materials to the pharmaceutical industry for the production of activated carbon and carbon-containing high-tech products (processing of nut shells). Implementation of the developed startup "Nut Craft" on the restructuring of farms in Ukraine will promote the development of farms. In the future, marketing strategies for promoting walnut processing products on the Ukrainian market will be studied. Keywords: walnut, yield, production, restructuring, processing, farms, efficiency.

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