Abstract

This study investigates the role of stasis, an ancient rhetorical tool with both heuristic and analytic capabilities, in entrepreneurial rhetoric, specifically in pitching and question-and-answer sessions. Drawing from a multiyear sample of Shark Tank pitches, the author found that funders expect entrepreneurs to account for stases of being, quality, quantity, and place. The findings suggest a series of associated questions within each stasis. When these questions are answered unsuccessfully, standstills occur within the funding argument; when they are successfully addressed, the stasis passes, and ventures are more likely to receive funding. The author discusses the implications of this study for entrepreneurship and professional communication.

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