START-UP: SEARCH OF WAYS OF INVESTMENT SUPPORT FOR DEVELOPMENT OF SMALL BUSINESS

Abstract

Urgency of the research. The article is devoted to research of ways of investment support of small business as a driving force of the economy. The generalization of foreign experience has allowed to determine the main condition for the development of small business start-ups. Today, the implementation of startups is the future of an efficient economy. Target setting. Successfully designed and developed technique for evaluating the value of startups are part of the financial success of their implementation. Actual scientific researches and issues analysis. Famous foreign scientists as G. Kawasaki, M. Nijier, D. Wumek, J. Lyker, B. Feld and others have made significant contributions to the development of startups, their emergence in markets, the study of economic instruments for increasing profitability and attracting investments. Uninvestigated parts of general matters defining. At the same time, insufficient scientific works highlight the economic indicators of the effectiveness of the introduction of start-ups. Need additional research on the development of tools for improving the financial success of new projects of small enterprises. The research objective. Defining a system of economic indicators for the effective development of startups and testing tools for the costs of their identification and monitoring. The statement of basic materials. The methods of estimating the projects of the launch of pre-investment investments were analyzed. The calculation of the investment value of the company and the method of returning the venture capital through the final cost is tested. The optimal way of evaluating the Startup Start Cost Index is determined on the basis of the average Startup Cost and Segment Cost Index. In order to take into account the costs of implementing the startup it is expedient to use the theory of solving inventive tasks "Lean production", which will allow to build an effective system of management of aggregate expenses and further control over their dynamics. Conclusions. The result of the introduction of effective startups is the intensification of investment and innovation activities, the development of small business, solving social problems.