Abstract

The purpose of the article is the theoretical systematization of scientific approaches to the development of startup projects as a possibility of obtaining a commercialized effect based on combined implementation tools. The article presents a meta-analysis of evolutionary ideas about the development of startup projects in the global space from the standpoint of marketing, team-building, venture and innovative approaches. The directions of research on the formation of the startup environment are summarized: the construction of innovative business models, conditions for the creation of startup teams, the mechanism of venture investment of a startup, the implementation of startup solutions in the post-pandemic period of COVID-19. The author’s scheme for the implementation of projects in the startup format with the possibility of entering the stage of commercialization has been developed. The analysis of the forms of organization of startups in the form of small innovative enterprises in the educational environment is carried out, the dynamics of the development of startup ideas at the level of federal districts is presented. The key directions of support and development of startups in the educational environment are proposed – infrastructural, innovative, investment, partnership, economic, social. The results of the study can be used in updating strategic plans for the development of educational institutions as an additional source of investment profits and effective capital investments, as well as by executive authorities as an addition to the regional development strategy of the subject of the Russian Federation.

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