Abstract
A Start up is defined as an entrepreneurial venture which is a newly emerged business venture that aims to meet a market place need, want or problem by developing a viable business model around products, services, processes or platforms. The Government of India has initiated several measures to promote startups in the country with a view of creating employment opportunities and promoting economic growth. The study attempts to find out the various factors that motivated the founders to set up their startups and also throw light on the problems that these entrepreneurs experience. The paper is based on primary data collected from a total of 10 startup founders in the State of Goa. Convenience and random sampling has been used to select the respondents. The data findings are based on their responses to the interview schedule.
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