Abstract
This article analyzes from several aspects which aspects Starbucks coffee company entered the Chinese coffee market, including the negotiation with other Chinese companies and the Chinese government. As an example of negotiations with the Chinese government, the ＂green roasting project＂ that Starbucks coffee company wants to launch in 2019. Since Starbucks coffee company entered the coffee market in China, the sales volume in China is very high, and the profit is also very high, even more than many other Asian countries such as Japan. Then the article will explain how Starbucks coffee company has solved one problem after another and how they are successful through the cooperation and business negotiation between Starbucks and three Chinese companies. The essay also gives people 3 skills to negotiate. Which are listen and understand the other party's issues and point of view, be prepared and ask the right questions. Finally, the conclusion will analyze and summarize the negotiation methods and methods used by Starbucks coffee company in these examples, and finally achieve a win-win situation.
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