Standardized development of platform economy in the context of anti-monopoly——Taking Alibaba as an example

Abstract

In the era of digital economy, the platform economy has developed rapidly and has gradually become an important growth point of the market economy. The resulting platform monopoly problem is also a global challenge to anti-monopoly regulation. This paper takes the e-commerce platform of Alibaba Group as the case study object, and deeply thinks about the current state of the platform economy and the necessity of the platform economy regulation. Discuss how Alibaba's e-commerce platform can achieve sustainable development in the future under the background of anti-monopoly, hoping to enhance the adaptability of e-commerce enterprises to anti-monopoly law, strengthen industry self-discipline, drive optimization and upgrade through competition, achieve innovative development, and promote a win-win situation for harmonious development trend.