Abstract
This article presents the principal factors pro and con as to the growth of standardized advertising practices in Western Europe. The author's presentations to the Fourth Congress of the International Advertising Association in Madrid in September, 1961, and to the Indiana University Second International Seminar on Marketing Management in Stresa, Italy, in July, 1962, have been brought up to date for readers of the JOURNAL OF MARKETING.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.