Abstract
The analysis of the possibilities of creating the sustainable competitiveness of an enterprise from the point of view of the functional uniformity of economic and ecological sustainability, as well as the production of products in compliance with the international standards for business operations, is the subject matter of the research conducted in this paper. The achievement of a higher level of competitiveness is a strategic goal of every enterprise, while the competitiveness of a product implies an appropriate standardization of quality. The starting assumption is that in order for enterprises to become competitive not only on the domestic market, but on the international market as well, it is necessary that they should standardize their business operations by improving the quality system. The goal is to gain an insight into how much significance domestic enterprises give to the standardization of quality, apart from the other needed factors, how interested they are in investing in the implementation of the ISO 9000:2000 standards, which are primarily oriented towards the satisfaction of client requirements, thus improving their own business operations. In this research study, the hypothetical-deductive methods, analytical-deductive and comparative methods, historical and statistical-descriptive methods, as well as the comparative statistical methods (ch2 Test, ANOVA), are used.
Highlights
More than ever before, enterprises are faced with foundational changes in the manner they operate in today
The analysis of the factors needed for the development of competitiveness as a strategic goal of every national enterprise started with the evaluation of the preselected elements, simultaneously placing an accent on the rating of the standardization of the quality of business operations in relation to the other elements
Based upon the obtained results, it can be concluded that the standardization of the quality of business operations and the purchase of contemporary technological solutions and pieces of equipment were indicated as significant factors
Summary
Enterprises are faced with foundational changes in the manner they operate in today. Business practice and theory are repeatedly and anew estimated so that organizations can survive in the market, increase their market shares, reduce their costs, raise the quality of their products, or achieve and keep their competitive advantage (Ćurčić & Miletić, 2020). The achievement of a higher level of competitiveness is a strategic goal pursued by every enterprise, while the competitiveness of products implies an appropriate standardization of quality. The organization of business operations in compliance with the said criteria enables an enterprise to acquire and keep an advantage in relation to its rivals, first of all through the creation of a larger space in the market The organization of business operations in compliance with the said criteria enables an enterprise to acquire and keep an advantage in relation to its rivals, first of all through the creation of a larger space in the market (Olavarrieta & Friedmann, 2008, p. 623-630)
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