Abstract

The poultry industry in Poland is characterized by high dynamics of development and in this regard was placed at the forefront of European Union countries. The main reason for the acceleration and modernization of the industry was the Polish accession to the European Union. Sanitary and veterinary requirements, and rules on the placing of poultry products in the trade, which our country was obliged to fulfill, led to the sector producing products with a high level of security. Rapidly growing domestic demand and foreign markets for Polish products affectes the growth of poultry production. Consumers are attracted primarily by the high quality products and reasonable price, as well as the relatively low cost of production. The industry has become an example of what can grow even in a crisis. As a result of changes occurring in the Polish market, meat and aspecially poultry meat is becoming increasingly important, becoming an essential part of the economy. Forecasts for the poultry industry in 2014 are positive, sae to an anticipated decline in grain prices and a limited supply of pork and beef. This will increase the global and the European Union demand for white meat, due to its nutritional properties and competitive prices.

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