Abstract
Farm tourism is becoming one of the Philippines’ most profitable businesses. The potential of farms has prompted the formation of farm destinations in the province of Cavite. Considering its emergence, seeking the best approach to preserve competitiveness is vital towards farms’ long-term viability. The purpose of this study is to examine the perspectives of farm tourism supply-side stakeholders on the competitiveness and sustainability of farm destinations in upland Cavite. Specifically, to determine their degree of agreement on destination competitiveness in terms of inherited, created, and support resources, situational and demand conditions, and destination management; and their degree of agreement on economic, social, and environmental sustainability. Descriptive-correlational research was employed on the data gathered from 158 participants. The data analyses used were weighted mean, standard deviation, Pearson-r correlation, and multiple regression. The findings revealed that the supply-side stakeholders “Agree” on competitiveness and on the sustainability of farm destinations. The result of the regression analysis showed that situational conditions, destination management, and demand conditions are predictors of sustainability and that there are positive and significant relationships between competitiveness and sustainability. The result suggested the need to strengthen farm destination accessibility, uplift the livelihood of residents, and enhance the farms green marketing strategies.
Highlights
2.1 History of Sustainable Tourism Development2.3 Sustainable and Non-sustainable Tourism3.1 Global Significance of Sustainable Tourism3.2 Benefits of Sustainable Tourism4.1 Environmental Sustainability4.2 Economic Sustainability4.3 Social Sustainability5.1 History of Cox’s Bazar5.2 Tourism in Cox’s Bazar5.3 The Necessity of Sustainability in Cox’s Bazar
16 As it is observed from the chart (GRAPH 2) the total contribution of Travel and Tourism to the gross domestic product (GDP) is estimated to increase by 6.5 % per year to BDT 1,252.8bn by 2025 which is 4.4 % of total GDP but the total contribution of Travel and Tourism to GDP was almost the same in 2014 and 2015 . (WTTC, 2015)
Visitor exports and international tourist arrivals. As it is observed from column chart (GRAPH 5) money paid by foreign visitors to a country is a significant factor of the direct contribution of travel and tourism
Summary
The meaning social sustainability is the quality of life and capability of a social system for instance, a country, family or organization to improve processes and arrangements which fulfill the requirements of its current members but it can support the capability of generations in order to preserve a healthy community at a standard level of social wellbeing and harmony indeterminately. Visitor exports and international tourist arrivals (adapted from WTTC Report 2016) As it is observed from column chart (GRAPH 5) money paid by foreign visitors to a country is a significant factor of the direct contribution of travel and tourism. Chief Advocate Fazlul Karim was the first administrator after independence from the British of Cox's Bazar region He built up the Tamarisk Forest along the shoreline to attract tourism to the town and protecting the shoreline from the tide. Tourism is the major source of economy in Cox’s Bazar, as a result, there are a lot of hotels, motels, guest houses, cottages and beach resorts have been built in this region This region shows negative sign of environmental impacts for instance, excessive crowds, poor waste management, security issues and unplanned construction of hotels to support excessive local and international tourists. This region shows negative sign of environmental impacts for instance, excessive crowds, poor waste management, security issues and unplanned construction of hotels to support excessive local and international tourists. (Cox’s Bazar, 2013.)
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