Stakeholder Involvement and Strategy Implementation among County Governments in Kenya: A Case Study of Narok County Government, Kenya

Abstract

In today’s global environment, management is constantly looking for initiatives in creating and sustaining a stakeholder involvement within the organizations to motivate them in strategy implementation. However, stakeholders have continued to complain about how management of different organizations has compromised strategy implementation. The aim of this study therefore, was to ascertain the effects of stakeholder involvement on strategy implementation in Narok County Government in Kenya. The specific objectives were: to determine the effect of stakeholder procedure compliance the effect of stakeholder communication stakeholders’ involvement and stakeholder support on strategy implementation at Narok County Government. The research employed descriptive research design. The target population comprised 58 top level managers, 46 middle level managers; 30 lower-level managers and 300 community project representatives. The study adopted proportionate stratified random sampling technique to select a sample of 87 respondents from the target population. The research utilized primary data collection methods via the utilization of questionnaires including both open-ended and closed-ended questions. The instruments' validity was established via the assessment of face and content validity, while reliability was evaluated utilizing Cronbach's Alpha. A value of 0.7 or above was deemed adequate for reliability. The analysis of the data included the use of both descriptive and inferential statistical methods, facilitated by the SPSS. The data that was evaluated was provided in tables and figures. The researchers used a multiple regression model in order to investigate the correlation between stakeholder participation and the execution of strategic initiatives. The study's findings indicated a statistically significant positive correlation between the independent factors and the dependent variables under investigation. Hence, it is recommended that the county government actively solicit perspectives and opinions from various stakeholders throughout the process of plan implementation, while also facilitating their active involvement in such implementation. This research provides valuable insights for directors, managers, policy makers, and academics seeking to comprehend the impact of stakeholder participation on the accomplishment of strategic initiatives.