Abstract
Practices of corporate social responsibility (CSR), especially in organizations providing key services, related to the supply of fuel, water and energy, are extremely important from the point of view of identifying stakeholders with the functioning of enterprises in line with the principles of a closed loop economy. The article discusses the origins and evolution of the concept of corporate social responsibility, with particular emphasis on the water supply and sewage industry. The research problem was the perception and expectations of stakeholders toward prosocial activities of PWiK Rybnik (Sewage and Water Supply Ltd. Rybnik). The hypothesis assumed in the study was that the external stakeholders of PWIK Rybnik positively assess the company’s involvement in the tasks carried out as part of corporate social responsibility, they notice the involvement in educational activities and additional initiatives of PWIK that improve the quality of life of its inhabitants. For the purpose of this study, a quantitative method was used. For the purpose of the survey, the authors’ questionnaire “Survey of customers’ opinions on the activities undertaken by PWiK Rybnik” was created. The surveys conducted confirmed the hypothesis that the external stakeholders of PWIK Rybnik positively assess the company’s involvement in the tasks performed as part of corporate social responsibility; they notice the involvement in educational activities and additional initiatives of PWIK that improve the quality of life of its inhabitants. The results of the research made it possible to formulate guidelines for the operation of water supply and sewage companies in accordance with corporate social responsibility in the light of the opinions of their stakeholders.
Highlights
Recent years have brought great interest of enterprises in the corporate social responsibility (CSR) idea
The research carried out serves this purpose of verifying the actual involvement of the company in CSR activities, and verifies the research hypothesis and the formulated research problem, which concerns the perception and expectations of stakeholders towards PWiK Rybnik’s prosocial activities
The empirical research undertaken by the authors of this article, was focused precisely on this group of stakeholders, verifying the hypothesis that external stakeholders of PWIK Rybnik positively assess the company’s involvement in the tasks carried out as part of corporate social responsibility; they notice the involvement in educational activities and additional initiatives of PWIK that improve the quality of life of its inhabitants
Summary
Recent years have brought great interest of enterprises in the corporate social responsibility (CSR) idea. CSR in enterprises of key importance for the safety of functioning of societies acquires particular significance. According to the concept of corporate governance [5], information necessary for decision making, including first of all good practices, is important and should be made available to investors and other stakeholders. It is worth noting that there is a significant gap between the theory and practice of CSR communication [9], which means that the values declared by companies may be perceived differently by stakeholders. The verification of declarations made by companies about their CSR activities in relation to the actual perception by stakeholders seems to be extremely important. The research carried out serves this purpose of verifying the actual involvement of the company in CSR activities, and verifies the research hypothesis and the formulated research problem, which concerns the perception and expectations of stakeholders towards PWiK Rybnik’s prosocial activities
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