Stakeholder Analysis in Hospitality Management: An Examination of Tourism Infrastructure Reform and the Impact on the Workforce in Brazil

Abstract

This study provides an in-depth analysis of stakeholder dynamics in Brazil's hospitality sector amid ongoing tourism infrastructure reforms and their implications for the workforce. Stakeholder analysis is a critical tool in hospitality management, aiding in understanding the perspectives, interests, and potential impacts of various stakeholder groups on industry trends and reforms. In the context of Brazil's hospitality industry, key stakeholders range from government agencies and investors to local communities, customers, and the workforce itself. Brazil has launched substantial tourism infrastructure reforms under programs such as "Brasil Mais Turismo," aiming to enhance the country's attractiveness as a global tourist destination. These reforms target improvements in accommodations, transportation, visitor amenities, and overall accessibility. However, the reform process is complex and multifaceted, implicating various stakeholder interests and carrying significant implications for the hospitality workforce. The study emphasizes that the interests and influences of stakeholders can shift rapidly in response to societal, economic, and industry changes. Therefore, stakeholder analysis should be an ongoing process, constantly updated and adapted to reflect these shifts. Further, the study analyzes the impact of tourism infrastructure reforms on the hospitality workforce in Brazil. The reforms present both opportunities and challenges for the workforce. While they promise improved working conditions, skill development opportunities, and job creation, they also pose challenges such as potential job displacement and skill mismatches. The study concludes with recommendations for enhancing stakeholder engagement in Brazil's hospitality sector and optimizing the benefits of tourism infrastructure reforms. These include strengthening partnerships among key stakeholders, adopting a proactive approach to workforce development, and implementing robust feedback and adjustment mechanisms to ensure the reforms remain responsive to evolving stakeholder needs and industry trends. Keywords: Stakeholder analysis, Hospitality management, Tourism infrastructure reform, Workforce, Brazil