Abstract

This article consists of two parts: the analysis and structuring of information on the theme «Stages of the organization's life cycle and their features», as well as the practical part, which uses the case of the McDonald's organization to consider the application of the theory of life cycles in real conditions. The novelty lies in the detailed consideration of the impact of a particular stage of the life cycle on the McDonald's fast food chain and forecasts for its further development in accordance with the theory of the organization's life cycles.

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