Abstract
In this article, the stages of formation of theoretical knowledge about the tourist region competitiveness are substantiated by applying methods such as the concept of comparative and competitive advantages, the micro and macro approach, regional systematization of research. Also, the "Model of Competitiveness and Stability of Tourist Regions" created by G. Kruch and B. Ritchie was considered as a conceptual model with a systematic approach to the problem, and studies on determining the tourism competitiveness of countries based on the model were analyzed. It is scientifically substantiated that the country's (macro) tourism competitiveness can be achieved through the introduction of a management system based on the principles of self-management, mutual cooperation, and the consistent improvement of each link in the tourism sector on a 7M scale from bottom to top.
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