Stages and measures of artificial insemination innovation adoption on cattle farmers in Agam Regency in West Sumatera

Abstract

The research conducted to investigate stages and measures of adoption of artificial insemination innovation on cattle farmers in Agam Regency, West Sumatera. It conducted with a survey method and supported by an observation method. The respondents of this research were cattle farmers who adopted an artificial insemination innovation. There were ninety-six cattle farmers as respondents that determined by proportional sampling methods. The respondents selected from Canduang District, Ampek Angkek District, Tilatang Kamang District, and Baso District. The data collected with the Likert Scale questionnaire to investigate the stages and measures of innovation adoption then analysed with the descriptive quantitative method. The result showed that cattle farmers' stages of artificial insemination adoption were according to the process (awareness, interest, evaluation, trial, and adoption). In contrast, cattle farmers adopted the artificial insemination innovation fastly, massively, and with good intensification.