Abstract
This paper considers a two-echelon supply chain including one manufacturer and one retailer will be considered. In the supply chain, the retailer plays the dominant role. In consideration of various factors of uncertainty in the real economy, the market demand function, the manufacturer’s manufacturing cost, and retailer’s operating costs are considered as fuzzy variables. Stackelberg model is adopted to solve the game problem between retailers and manufacturers. The expected value model and the chance constrained model are introduced to solve the optimal decision problem. The optimal wholesale price and marginal profit per unit of each model that are at equilibrium are provided to obtain the maximum profit of retailers and manufacturers. Finally, a numerical example illustrates the effectiveness of the supply chain game model.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
