Abstract
This research article aims to show the stability of demand from the perspective of the consumers. The stability of demand is mainly influenced by consumer income, commodity prices, forecasts of future prices and taste. The methodology used in this research was the phenomenological method. This research analyzes the phenomena regarding the increase in the prices of basic staple commodities from the perspectives of the sellers and the buyers who face the price increase, and their views on price increases to maintain price balance. The increase in prices at the markets in Pontianak City occurred ahead of Eid al-Fitr al-Fitr, and burdened people with lower-middle income because it reduced the purchasing power of the people ahead of Eid al-Fitr. Even though the ‘market operation’ program had been carried out by the Government to balance the prices in every urban villages around the City, it still failed to cope with the price increase ahead of Eid al-Fitr. Therefore, it can be assumed that the stability of demand in Pontianak City has not been achieved.
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