職能、自我效能與績效關聯性研究~以台灣S人壽及中國大陸T人壽業務單位為例

Abstract

“Performance” is an important factor that the service bit of the life insurance and business representative exist, so, every insurance company does do it best to promote “Performance”, because “Performance” is an important factor that the service bit of the life insurance and business representative exist. But the academic research about “Performance” of service bit of the life insurance, the topics mostly concentrate on training the impact on performance, impact on the influence of the performance, performance correctly of function of ability, the impact on performance of the personality speciality, impact on performance of the interpersonal relationships,etc., especially the function reaches the research of the performance, lack it with self-efficacy theory. For the topic of studying. And the self- efficiency and management and influencing the performance very big of the life insurance service bit, really it is necessary to study hard. So we try to regard self-efficacy theory as intermediary's parameter, put function theory, network in order and inlay the theory, and performance theory, regard Taiwan-based S Insurance Company and China-based T Insurance Company as the research object, through having systematic analysis, in order to offer the reference of academy and practice circle. Compare Taiwan-based S Insurance Company and result of study of China-based T Insurance Company, find the conclusion that the two get is similar, Taiwan and business representative of Mainland China, professional knowledge its sell skill if better to will improve self- efficiency of business representative, there is close connection with the improvement of the performance in the improvement of self- efficiency. And its organization inside organize external relation function kind, can promote self- efficiency of business representative, self- efficiency its high performance kind. But observe the Taiwanese and Mainland China research results but found, the influence degree to self- efficiency of professional competence and relation competence is differentiated, this part of results of two places are very close.