SQB -- A Research on Its Applications and The Correlating Mechanism

Abstract

After several former studies on the cognitive heuristics and correlating economical influences, the explanatory effectiveness of SQB perspective is explained by multiple empirical scenarios. Hence, this essay will focus on three applications in which the SQB perspective, correlating models and research methods would provide insightful opinions. After reviewing the former attempts on the original model and early researchers’ empirical examination on the Status Quo Bias (SQB), this essay will concentrate on SQB and technology resistance among the public sector employees, SQB and medical insurance outcomes, SQB and shoppers’ online shopping resistance respectively. For each application, research methodology will be explained and be integrated into the SQB perspective through the research question. Through researching on these applications’ methodology and main studies, discussing cognitive biases existing in the empirical scenarios, the present study could approach to the efficiency of the explanation from SQB perspective.