Abstract
Ladegaard, H.J. (1992). Language attitudes in Denmark. Nordisk Psykologi, 44, 173–189. In social-psychological research language has been used as a means of evoking stereotyped reactions reflecting differential views of social groups. Various British and North American studies using the basic principles of the “matched-guise” technique—a method designed to measure rather private and uncensored attitudes—conclude that standard varieties of English usually connote high status and competence whereas regional non-standard varieties may be seen to reflect greater integrity and attractiveness. Socially conditioned nonstandard varieties are often evaluated most negatively. In the present study 212 informants with different age, sex, social class, linguistic background and place of residence listened to seven voices representing different social groups (four regional varieties from Jutland, Funen and Bornholm, high and low variety of Copenhagen-speech and Standard Danish) and evaluated the quality of the language...
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