Spremnost preduzeća u Srbiji za intrapreduzetništvo

Abstract

Entrepreneurial activities and innovations in medium-sized and large companies are explained in theory by means of the concept of corporate entrepreneurship, while in practice the term intrapreneurship is becoming gradually more accepted, as one of the most significant manifestations of entrepreneurship. Assessment of corporate entrepreneurial environment is a prerequisite for successful implementation of intrapreneurial strategies, as well as for identification of internal actions to be undertaken in support of intrapreneurship. To this end, in order to adequately implement the intrapreneurial strategy, current preparedness of companies for intrapreneurship needs to be assessed. Hence, the objective of this paper is to identify the preparedness of companies in Serbia to implement entrepreneurial ideas using CEAI (Corporate Entrepreneurship Assessment Instrument). CEAI is a tool used for assessment of the following five dimensions critical to the creation of entrepreneurial environment in medium-sized and large enterprises: management support, reward/ reinforcement, work discretion (autonomy), organizational boundaries and time available for innovation. Following the reliability analysis, which revealed that the original instrument with slight modifications can be applied to the companies in Serbia, their preparedness for intrapreneurship was assessed. The conducted research resulted in the assessment of current preparedness of medium-sized and large companies in Serbia for intrapreneurial activities. The research also identified potential variations in the extent of readiness among certain groups of companies, taking into account the dynamism of the industry in which the company operates. In addition to assessment of intrapreneurial activity at the company level, the presented instrument may be useful to managers in assessing the intrapreneurial spirit of certain organizational units, identifying its major suppressors and creating strategies for stimulation and implementation of intrapreneurial ideas.